Willis Towers Watson
Media Buyer
Posted on Aug 23 Miami, FL 12 views
As a media buyer, you will report to the Senior Director of Media and be responsible for all aspects of the media buying process, such as negotiation of rates for media campaigns, research, and preparation of media plans across various categories and platforms, execution of media schedules, stewardship of media performance, analysis, and reporting. Bilingual (Spanish / English) proficiency preferred but not required. Miami or Raleigh based preferred.
• Strong analytical skills with the ability to provide in depth analysis of media performance and recommendations for clients
• Highly proficient in Excel and PowerPoint; Core Media system experience is a plus
• Strong negotiation skills with an ability to multi-task and problem solve in a fast-paced environment, detail-oriented with excellent written and verbal communication skills
• Minimum 2 years’ experience in performance driven media buying preferred
• Bachelor’s degree in a related field required
• Negotiate, buy, maintain, and monitor all media campaigns
• Research and identify ideal media mix and strategies based on target audience along with campaign objectives
• Preparation and presentation of media plans, quarterly reviews, and test proposals
• Work closely with the account team on launch and media management of campaigns
• Implementation of media schedules including data entry, distribution, confirmations, and revisions
• Track and monitor media budgets for all campaigns
• Media results reporting, including presentation to clients of analysis, findings, and recommendations to meet client’s goals
• Assist with training and supervision of other media team members
• Develop and build relationships with media vendors
• Monitor and stay up to date on market research, industry trends and media landscape
• Expanded responsibilities can be considered depending on candidates demonstrated qualification
WHAT YOU NEED TO BE SUCCESSFUL
• Strong analytical skills with the ability to provide in depth analysis of media performance and recommendations for clients
• Highly proficient in Excel and PowerPoint; Core Media system experience is a plus
• Strong negotiation skills with an ability to multi-task and problem solve in a fast-paced environment, detail-oriented with excellent written and verbal communication skills
• Minimum 2 years’ experience in performance driven media buying preferred
• Bachelor’s degree in a related field required
• Negotiate, buy, maintain, and monitor all media campaigns
• Research and identify ideal media mix and strategies based on target audience along with campaign objectives
• Preparation and presentation of media plans, quarterly reviews, and test proposals
• Work closely with the account team on launch and media management of campaigns
• Implementation of media schedules including data entry, distribution, confirmations, and revisions
• Track and monitor media budgets for all campaigns
• Media results reporting, including presentation to clients of analysis, findings, and recommendations to meet client’s goals
• Assist with training and supervision of other media team members
• Develop and build relationships with media vendors
• Monitor and stay up to date on market research, industry trends and media landscape
• Expanded responsibilities can be considered depending on candidates demonstrated qualification